Category Archives: Working

What is Facebook for, when it comes to brands?

Kind of interesting article at Survey: Facebook Strategy Should be About Deals Not Engagement | Social Commerce Today. It’s kind of interesting mainly because the research it’s built on appears pretty flaky. Essentially they asked the question ‘Why do you follow … Continue reading

Posted in Advertising, General internet stuff, Just grumbling about stuff, People and that, Social media & networks, Working | Leave a comment

The power law that messes with researchers’ minds

For ages researchers have talked about averages. The average TV viewer, the average music buyer, the average newspaper reader and so on.  This relies on the fact that the world follows a nice bell shaped curve where most people are … Continue reading

Posted in Social media & networks, Working | Leave a comment

Digital Dream World?

Digital Dream World. Nice stuff from the Ad Contrarian in Ad Week. As usual, he’s not saying don’t do digital media or don’t have a social media strategy. He’s simply saying not to expect that simply having a presence on/in … Continue reading

Posted in Advertising, Social media & networks, Working | Leave a comment

Mappiness

Probably the best example of research and mobile phones combining yet is Mappiness (http://www.mappiness.org.uk/). It’s a simple iPhone app which asks you to record your level of happiness regularly, plus what you are doing. It also takes a noise level … Continue reading

Posted in People and that, Social media & networks, Working | Leave a comment

The Rise of Skepticism

Prompted by Ad Contrarian and from Applied Arts Wire » The Rise of Skepticism, there’s some interesting debate about where the social media world is right now. He references some good stuff, some of it old but no worse for it. … Continue reading

Posted in Just grumbling about stuff, Social media & networks, Things I definitely don't know, Working | Leave a comment

Too much information?

Something I’m often (usually) guilty of… Continue reading

Posted in People and that, Working | Leave a comment