So Facebook makes its move onto Google’s turf – and it looks an attractive offer. They’ve just started down the road to carrying more relevant, local advertising. Combined with their phone application, they will be able to offer local and immediate discounts for shops you are walking past.
With a currency in the wings (it’s already there in games only) they are well down the road to becoming the single, accepted source of online ID and payment.
Perhaps the crazy valuations being bandied around (or, in the case of Goldman Sachs, actually being carried through) weren’t so crazy after all. That, quite frankly, is scary.