Monthly Archives: October 2010

Brave new world

Here’s a list of brands: Starbucks Coke Oreo Skittles Disney What’s the list? The biggest ad spenders in the US? Maybe, though it’s also the most popular brands on Facebook (offline brands, i.e. excluding Facebook and YouTube). What a brave … Continue reading

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The power law that messes with researchers’ minds

For ages researchers have talked about averages. The average TV viewer, the average music buyer, the average newspaper reader and so on. ┬áThis relies on the fact that the world follows a nice bell shaped curve where most people are … Continue reading

Posted in Social media & networks, Working | Leave a comment

Mind my externalities

Read a free newspaper, finish it and chuck it on the floor of the tube carriage. Open a sandwich, eat it and leave the wrapper on the seat when you go. Or, as someone reading an impeccably right wing, mad … Continue reading

Posted in Just grumbling about stuff, People and that | Leave a comment

Social media? Just learn this

The Conversation Prism tries to show all the social media you can think of in one big, colourful thingy. All you need to do is learn absolutely everything on it and then you can impress friends and family (or probably … Continue reading

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The Loud Get Louder. The Meek Get Meeker.

The Ad Contrarian: The Loud Get Louder. The Meek Get Meeker.. Lots of web people talk about ‘wisdom of crowds’. It’s obviously a play/refutation/whatever of the much earlier (Extraordinary Popular Delusions and) The Madness of Crowds. It’s interesting to speculate … Continue reading

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Mirror Group digital director: display ads in ‘depressing spiral of inefficiency’ | Media | guardian.co.uk

Mirror Group digital director: display ads in ‘depressing spiral of inefficiency’ | Media | guardian.co.uk. Interesting perspective from the media owner side. The headline pretty much says it all.  

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3D TV – the eyes have it

Sky 3D – A new dimension in Sky+HD – Find out more. I think it’s going to be hard to advertise 3D TV. On one hand you’ve got the problem that you’re usually going to be advertising on 2D TV, … Continue reading

Posted in Advertising, Gadgets, TV I'd like to see | Leave a comment